We often discuss revenue for practices through revenue cycle management, billing the patient’s insurance, taking the correct co-pay, and more, but all too often many practices struggle with marketing their practice.
All too often, practice managers and providers of care are focused on the clinician side of the practice to drive revenue, but you are failing to fully market your practice if you neglect online marketing.
Online marketing your practice can take many forms:
- Social Media Accounts
- Including – Facebook, Instagram, Linkedin, Twitter, YouTube, and Pinterest.
- Google Ads
- Facebook and Instagram Ads
- Email Campaigns
- Blog on your website
Some important steps to take before implementing an effective marketing strategy include:
- Completing an audit on your website to ensure your website search engine optimization (SEO) looks great.
- Ensuring your Google My Business listing is fully filled out.
- Looking at your efforts and strategy thus far to set a standard ground rule.
From there, you will want to set effective benchmarking practices and goals to ensure your efforts are working as you’d like them to!
As for who should be completing these tasks, it sometimes takes a team to do so, but you will want to be sure your branding and messaging is consistent across all channels.
It may even take hiring a marketing coordinator either part-time or full-time depending on the size of your practice, a freelancer for a project rate per month, or a marketing agency. Deciding on which would work best for your practice, depends on your practice’s goals and business level. We recommend sitting down and evaluating your current efforts and goals before deciding.
At the end of the day, no matter what route you decide on is best, marketing is an investment. The ultimate goal is to make your practice more money and drive revenue through marketing efforts.